Identifying Consumer Preferences and Market Positioning of a New Product

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Case Details:

Case Code : MKTG268
Case Length : 08 Pages
Period : 2011
Pub Date : 2011
Teaching Note : Available
Organization : -
Industry : Beverages
Countries : India

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Please note:

This case study was compiled from generalized experience of the authors, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



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